I embarked on a unique journey with Al Zein, an Arabic restaurant and cafe, where the challenge was to craft a brand logo incorporating Arabic calligraphy, a first for me. The task was both delightful and enlightening as I explored the nuances of this intricate art form. The objective was clear: to infuse luxury into the design while maintaining an inviting appeal.
Navigating through Indonesian preferences, I centered the design around the name "Al Zein" rather than solely relying on Arabic lettering. The fusion of Arabic calligraphy with a modern touch became the focal point of our collaborative design process. Through discussions and iterations, we arrived at a version that resonated with the essence of Al Zein.
The logo features a striking Arabic moorish arch element, seamlessly integrating the Arabic lettering of "Al Zein." Its geometric aesthetics ensure timeless relevance, suitable for diverse applications. I curated a color palette of deep red, gold, and black, evoking warmth and luxury in equal measure. Considering varied usage scenarios, from outdoor signage to digital platforms, the logo's versatility and visibility were meticulously addressed, ensuring a seamless brand experience across all touchpoints.
