Ecovacs’s Back to School Brand Campaign

In crafting the "Back to School" campaign for ECOVACS, the focus was on delivering an emotionally resonant message while showcasing the brand's products within the compact confines of a 15-second social media video tailored for the French market.

Recognizing that the target audience primarily comprises parents, I sought to evoke familial warmth and connection. The narrative centers around a heartwarming scene of a mother and her children engaged in a shared activity - cooking together. Amidst the joyful chaos of culinary exploration, the ECOVACS robot emerges as the solution to tidying up the mess, seamlessly integrating into the family's daily routine.

The video's final moments are dedicated to showcasing the product, strategically highlighting its features and benefits to drive sales. Through careful selection of video clips, sound effects, and French language cues, the campaign encapsulates the essence of ECOVACS as the trusted cleaning solution for every family.

In essence, the campaign encapsulates the spirit of togetherness, innovation, and practicality, resonating deeply with the target audience's emotions and needs.