Customer's Ecovacs Brandpage

In the endeavor to craft a dynamic landing page for ECOVACS, my mission was to convey the essence of the brand and showcase its products seamlessly within the constraints of a single, extensive page on external platforms. Several challenges surfaced during the process:

  1. The requirement for a lengthy page due to the inability to create subpages.

  2. Potential discrepancies in fonts and colors compared to the brand's established visual identity.

  3. The necessity to tailor designs for desktop, tablet, and mobile devices.

In reviewing the options, the first emphasizes brevity, presenting minimal brand and product information, while the second offers a comprehensive overview of each product family's features and specifications. The third option prioritizes brand-centric content, offering extensive details about ECOVACS itself. Each option reflects a nuanced approach tailored to varying user preferences and objectives.

Beginning with sketches, I meticulously gathered essential brand information, including an overview of the brand itself and its diverse product offerings. Addressing concerns about the page's length, I proposed a solution: integrating clickable category links at the page's outset, allowing users to navigate efficiently.

Through collaboration with the marketing team, I solicited feedback, refining design options and determining the most suitable approach. Ultimately, we settled on a comprehensive second scenario, which prioritized presenting detailed product information while maintaining the brand's prominence.

The resulting landing page features a succinct brand overview followed by categorized product sections, including DEEBOT, WINBOT, and ACCESSORIES. Notably, the DEEBOT category, as the flagship product, boasts video demonstrations and accolades before delving into individual product families and specifications.

For WINBOT and ACCESSORIES, the focus is on spotlighting distinctive features and product specifications, respectively. Furthermore, the page underscores ECOVACS' technological prowess, distinguishing it from competitors.

Upon approval, I meticulously adapted the design for optimal display across tablet and mobile interfaces.

Dekstop

Tablet

Mobile